What's the Difference Between a Discovery Survey and Segmentation Funnel?

What's the Difference Between a Discovery Survey and Segmentation Funnel?

A. Discovery Survey

Discovery Surveys are used to gather marketing intelligence from your existing audience or to understand the needs of an audience in a new market. 

Additionally, you get advanced response scoring with open-ended questions, a beautiful built-in word cloud tool, and real-time statistical analysis. 

B. Segmentation Funnels

Segmentation Funnels are used to segment your audience into relevant buckets in order to provide relevant services and products. 

Segmentation funnels can be configured so that the outcomes presented to the participants are highly relevant and conducive to conversion. 

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