Compared with ADEX:
ADEX is a decentralised AdExchange system. This model connect advertisers and content publishers into a platform. This model solved the problem of other similar models like Google ADX, OpenX but based on blockchain platform with decentralised model. The potential of the model is great, but they will have certain difficulties in expanding the market later. Whether a solution is good at technology. However, in order to maintain its development. it is required to maximizing the benefits to customers. In the advertising market, the benefit of the customer is considered as the high advertising effectiveness. Advertising effectiveness is not only entirely in the technological element but also in the information and user data. The question is, if the big corporation like Google ADX, OpenX apply the blockchain technology into their platform and inherit all the user data to optimize the ad, then ADEX has to compete as well.
Compared to Indahash:
Indahash is a system that connects advertisers with celebrities, bloggers (influencers) whom can promote the brand awareness and the product of the advertiser to their fans. Indahash was previously known as an agency which run many similar campaigns for brands through direct connections, which is an advantage for them. However, Indahash will face difficulties in developing applications based on the blockchain platform. Clearly, Indahash's model may not be entirely decentralised because the quality evaluation of advertising will be difficult. Hence, what is a good content campaign influenced by the influencer is a question mark, how good the results are usually not measurable and can be emotionally judged from the advertiser in the model. Consequently, with the human intervention, Indahash can hardly be decentralised.