You will find this on the campaign page of every merchant on Cuelinks. The Average EPC (Earning Per Click) is the money that you are likely to make on every click, on an average, with that particular merchant.
E.g.: An Average EPC of 0.99 Rs for merchant X means that you will be earning around 1Re, on an average, on every click that you send out to merchant X via your content.
We have calculated the Average EPC for all merchants as follows:
Average EPC = total commission made by publishers on average
total number of clicks sent out