Local Listings Enhancement explained

Local Listings Enhancement explained

What is Local Listings Enhancement?

Local Listings Enhancement is creating and/or optimizing the top local directories for your business. This means creating or optimizing your new or existing Google My Business listing. We also find Bing Places as another important local listing that needs to be established. 

Optimization within your listings may include fixing NAP errors, uploading images or providing curated content through posts (Google My Business Posts)

Here is a great article provided by Google on the Benefits of a Google My Business listing - https://support.google.com/business/answer/3038063?hl=en