Tracking Leads From Virtual Fairs | GoToCollegeFairs

Tracking Leads from Virtual Fairs

Virtual Fair Registration:
Enter the correct email address under ‘GoToCollegeFairs Lead Portal Account Email’ during fair registration. This should be the same address registered with gotocollegefairs.com for your existing lead portal.  Check with your admissions office to be sure to enter the correct lead portal email address. 



To learn more about the different emails used for gotocollegefairs.com, go to:  Different Emails Required for the GTCF MobileScan App

If colleges do not have a previously existing account with gotocollegefairs.com, one will be created upon registration. An email with instructions for completing the account will be sent to the address entered in the ‘Lead Email’ field. Colleges will be able to access lead data through this account once it is set up.

Note: If an order is placed with a check, lead data will not be accessible until we have received the check and confirmed it in our system. 

A few notes about leads from virtual fairs:
  1. Unlimited leads are included with Virtual College Booth registration
  2. Leads are delivered in real time
  3. Leads can be accessed through the GoToCollegeFairs secure lead portal/college dashboard
  4. In the lead file, the “VirtualActivity” column (column AH) tracks click activity of each student in your virtual booth.
  5. The lead format remains the same for in-person and virtual, to keep importing easy

For further instructions on setting up a secure lead portal, see related article: Setting Up a Secure Lead Portal


    • Related Articles

    • How to Register as a College for Virtual Fairs

      Before Getting Started: Use the link to the registration page provided by the college fair organizer Note: Registration sites will differ from organization to organization, so the below screen shots may look slightly different than your experience, ...

    • FairStop Exhibitor Account: Overview

      Before Getting Started:  Register for a virtual fair, see: How to Register as a College for Virtual Fairs Log in to FairStop, see: How to Access the Virtual Venue (FairStop) Dashboard The exhibitor dashboard will show all the fairs for which a ...

    • How to Operate Booths for Virtual Fairs

      Before Getting Started: Register for a virtual college fair: How to Register as a College for Virtual Fairs Log in to FairStop: How to Access the Virtual Venue (FairStop) Set up a virtual booth in FairStop. See: How to Set up a Virtual Fair Booth ...

    • How to Set up a Virtual Fair Booth

      Before Getting Started: Register for a virtual college fair: How to Register as a College for Virtual Fairs Login to Fairstop: How to Access the Virtual Venue (FairStop) Populate My Media Library. Related Articles: Media Library: Overview​ From the ...

    • Registering Students for Virtual Fairs

      From Fair Selection Page, navigate to the desired fair's register button.  Locate the register button on the opened website. If already registered and wish to add another fair, select 'Modify Existing Registration / Add More Fairs'. Complete the ...