Delete/Disqualify a Lead.
If your funnel is bloated with old leads that aren't responding to multiple contact attempts or who for various reasons will not ever become a patient, it's time to Disqualify them so they don't skew your Conversion numbers.
Disqualify a single lead:
- Open the lead
- Click the Delete button
- Choose Not Qualified. If you choose Duplicate or Test Lead then the lead is permanently gone.
- Choose a business reason that most closely matches the reason you are disqualifying the lead
- Click OK.
Disqualify old leads in bulk
- Go to View All Leads
- In the blue Filter bar set Status = Contacted
- Click the triangle next to the Lead Posted column heading to sort by oldest--> newest.
- If you like, narrow the date range even more using the Date field at the top of the screen.
- If you like, change the number of Show Entries (per page) to a larger number.
- Use the checkboxes in the right-most column to select any leads you want to disqualify. The top checkbox will Select All.
- Click the Delete button at the bottom of the list.
- Choose Not Qualified. If you choose Duplicate or Test Lead then the lead is permanently gone.
- Choose a business reason that most closely matches the reason you are disqualifying the leads It must be the same reason for all the leads you selected.
- Click OK.
Disqualified leads will not show up on the funnel, on View All Leads or in any reports. You cannot use the Name search to find a disqualified lead. You can find them under the funnel.
- Click the number next to Not Qualified to see the list.
- You can export and analyze the list and look for patterns in business reasons and lead sources that can help you refine your strategy.
- Click the green check to re-enable any lead and restore it back to active.
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