Events

Events

The Canadian Email Summit 2020


DESCRIPTION

E
mail marketing is changing as quickly as the technology that drives it. With the many factors impacting email marketing such as:
  1. deliverablity best practices,
  2. data protection and privacy,
  3. creative campaign marketing,
  4. cross-channel strategies that work and,
  5. new technologies that improve our end user engagement

The Canadian Email Summit has gathered together a group of the industry’s best minds to explore and discuss email marketing best practices in today’s marketplace.

Take a day to work on your email marketing business rather than in it. Connect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics that will change the way you use email marketing in your organization.

NEED HELP OR LOST YOUR TICKET?

CONTACT THE EVENT ORGANISER


Response Marketing Association - September 26, 2019




Session II Digital Marketing Strategy

12:00pm – 1:00pm – Kevin Adema,
1:00pm – 2:00pm – Derek Lackey, CIPM


September 26, 2019 – Lunch & Learn Session– 11:30am – 2:00pm

Marketing is Under Attack. Impact Strategies for Marketers

In the past 20 years, we’ve learned a great deal about digital marketing, including what works and what does not. During that period we did not distinguish that all marketers had a “mass-marketing mindset” – it was just marketing! True “dialogue marketing” only came about as a result of social media and digital marketing.

Defining The Dialogue Age

After 20 years of experimenting and using digital marketing we can see the difference between speaking to mass audiences (which we were all pretty good at) and having a real time, two-way dialogue with a potential or a repeat customer (which few of us do well). Let us not forget, marketing exists to solve real world business outcomes.

Join Kevin Adema, the author of DMAC’s Certified Digital-First Marketer program, as he unpacks a few new ideas that will change how you see digital marketing. He has a powerful way of providing you with “fresh eyes” and a new way of looking at your digital marketing options, while putting marketing in context for today’s digital-first world.

September 26, 2019 – Lunch & Learn Session– 11:30am – 2:00pm

Agenda:
11:30 Registration & networking – lunch served at 11:30
11:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.


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