|You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any, you’re in danger of being overlooked.|
Don’t fear the added attention of online reviews. While you can’t control what consumers say about your brand, there are ways to foster positive reviews among your customers. Here are four steps to achieving them:
You might encounter some negative reviews. However, the positive effect of having an active, involved presence online will outweigh the risks. It will provide a perfect platform for addressing complaints when they do occur, giving you a public opportunity to turn negative into positive. That’s what effective PR and marketing is all about.