My clients who are new to using social media for their businesses often ask me for advice on what is and is not appropriate to say online, how often they should interact and with whom they should interact. My high level answer is this. Interact online socially the same way you would at a cocktail party. If you wouldn’t rush into the room screaming the name of your business, or running around passing out business cards without getting to know people or offer interesting stories and insights, then you shouldn’t do the equivalent online. Deliver 80-90% value – tips, advice, experience, interesting insights and THEN, when you have built credibility, offer 10-20% subtle sales incentives – contests, special offers, early notice of upcoming sales etc. With this in mind, here are my recommended social media do’s and don’ts for small business owners:
Many business owners become a bit overwhelmed by the time demands of social media. A great way to handle this is to partner with someone who can help with content curation so that you can focus on responding to post comments and direct messages, and interacting with others in your target market and industry. For more info on how this type of partnership can work, check outZenChange Social Media Marketing Packages. Meanwhile, look for ways to implement these social media do’s and don’t in your small business.