Social Media General
Am I Annoying My Followers By Posting Too Often?
Probably not. At a minimum, you should add new content to your social media pages 10 times per month to show your followers that you are actually there and somewhat active when they go to check you out by clicking through on a link from your website ...
Social Media Do's & Don'ts
My clients who are new to using social media for their businesses often ask me for advice on what is and is not appropriate to say online, how often they should interact and with whom they should interact. My high level answer is this. Interact ...
What Are Hashtags And How Do You Use Them?
A hashtag is a keyword or phrase preceded by the hash symbol (#), that people include in their social media posts. Essentially, it makes the content of your post accessible to all people with similar interests, even if they’re not your followers or ...
Getting More Social Media Followers
Everyone loves followers, it makes us feel popular and business is no different. Here are some ways for small business owners to increase your following on social media: 1. Post great content (intuitive right?) 2. Write a professional bio. You would ...
Online Reviews Best Practices
From Vocus You probably need more. When choosing a business to buy from, customers search for reviews by other customers. If you haven’t got any, you’re in danger of being overlooked. Don’t fear the added attention of online reviews. While you can’t ...
Social Media Blurred Personal & Professional Lines
Historically in social media people had a distinct personal and professional profile, now blurring into a single profile. Assume that how you are online is how you would behave in a professional setting. Relative anonymity of feedback can make it ...
Video Marketing Best Practices
From Vocus Video content is a crucial part of your brand’s strategy. In addition to the search benefits (YouTube is the world’s #2 search engine), the medium offers a powerful way to tell your story and drive action. To ensure your video content ...
How to select a compelling blog topic
In general when choosing a blog topic it should pass the following criteria: interesting - entertaining and will reflect positively on people who share (e.g. the 3 things you probably don't know about how to live longer and be happier) useful - ...
How To Share A Product On Your Website Via Social Media
Find that item in the store and click on the product detail page. Then copy/paste the url. If you find the length disturbing you can shorten it at www.tinyurl.com. To test that you have the correct link open a new browser tab and paste it there. OR: ...